food & drink: consumer

Wines of South Africa (WOSA)

• WOSA is a generic body supporting SA wineries represented in the UK
• 3 month print, radio and TV campaign to raise awareness of the Biodiversity and Wine Initiative (BWI) and eco-friendly wines to the consumer through the non-wine press
• The campaign had a reach of over 14 million and included regional radio coverage and a dedicated piece on Great Food Live TV show

Click on images below to see the coverage in the magazines