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food & drink: consumer

Wines of South Africa (WOSA)

  • WOSA is a generic body supporting SA wineries represented in the UK
  • 3 month print, radio and TV campaign to raise awareness of the Biodiversity and Wine Initiative (BWI) and eco-friendly wines to the consumer through the non-wine press
  • The campaign had a reach of over 14 million and included regional radio coverage and a dedicated piece on Great Food Live TV show

Click on images below to see the coverage in the magazines